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aburaihan0525
Apr 07, 2022
In KANDY
Lnkit has a way for you to upload a CSV of client lists to craft personalized direct mail campaigns. When you upload the client list to the software, you can send a mass postcard with the click of a button and the mailing will hit houses in 4-7 business days. Using Inkit’s variable data feature, you can even customize these mailings with dynamic content insertion. This service saves you trips to the post office, the printer, and adds a level of unparalleled speed and efficiency for direct mail. Now that direct mail is automated in your marketing automation, you can do some split testing of your mail campaign to increase your conversion rate over time. This will help you strategize the best way to frame your message using direct mail. Here Telemarketing list are seven steps on how to A/B split test your direct mail pieces: Export your customer data as a CSV. Add an extra column to that file. Use the =RAND() function in either Excel or Google Sheets to create a column with random numbers. Use this column with the random numbers as your sort column, and your records are now in a random order. Split the randomly ordered list in half by cutting and pasting half of the rows into a new CSV file. Title one bucket A and the other bucket B. Upload these lists to a direct mail automation tool or any mail option of your choice. Decide what to test. You should only test one variable at a time, so here are my three suggestions for the types of tests you should try.
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