This is not part of the algorithm. The goal is that if the evaluator uses it to determine the website and Google uses the rating to tune the algorithm, the algorithm will eventually be in line with the EAT principle. Therefore, EAT can be used as a guide for design, content creation, and support for external signals. It cannot be specifically optimized. Without going into too much detail, they are basically: Expertise Content creator expertise. This is only relevant for the content of the page being reviewed, not the entire site. advertisement Continue reading below

It does not have to be the ghost mannequin effect author and the standard is not set on the stone. When looking for information about lung cancer, detailed investigations into causes, effects, statistics, etc. from important medical schools, institutions, or government agencies can be high scores. If the searcher was looking for information about what it would be like to live with it, the bank teller's personal account with which the partner lived for years was an exception to the standard of expertise. Meet. It may be on an important site, or it may be an exceptional member of a forum that answers questions. It's all about context and expertise and needs to be met. authority Content permissions are determined by the content itself and the domain permissions.

In general, this is based specifically on external signals such as links and link quality, brand mentions and citations to both the content and the entire domain. advertisement Continue reading below When thinking about authority, I have to think about the ranking of search results based on the patents granted in 2015, entity metrics. In it, they discuss the following key indicators: Relevance: How related are the two entities? Example: Empire State Building and Skyscraper Attention : How much attention is paid to the entities in the domain? Example: SEMrush is more notable for SEO tools than software domains Contribution : How are entities viewed by the world? Example: Do you have critical reviews, fame rankings, etc.? Prizes: Did the company receive the prizes? Example: The prize and the type of prize received by the entity.