Medium tracks four metrics for your stories: views, reads, read rate, and recommendations in 30-day segments. Here is a quick overview of what these metrics mean: Views: how many people have seen your story. Lit: How many people have read your story to the end. Read ratio: how many people have read your full story compared to those who have only viewed it. Recommendations: the number of people who recommend your story. Medium, like other search engines and social channels, uses its algorithm to determine how many people read your blog post versus people who just view it to help your story rank on the front page. Ev Williams, the founder of Medium, mentioned that read rate affects how your post is ranked and found in Medium.

This factor provides incredible fax list value to brands by telling them if people are actually reading the content they post. This, in turn, leads to better writing. Leveraging your existing of your Medium content starts with understanding your data. I recommend starting with your current assumptions based on your analysis of your competitors and the top performing stories on Medium. Challenge yourself to identify the type of content that powers the homepage and what sets you apart the most. Every platform is different. What may work on your blog may not work on Medium. Develop a cohesive content strategy and stick to it Every website owner has dreams for their business.

My goal for the content I post on Medium is to have a long-term impact on my business and people around the world. Success on Medium means having to maintain a certain degree of content. And, the biggest challenge for publishing content? To build an active search profile and follower count, you need to stay consistent. It means a lot of hard work and courage. I'm talking 3-6 months of regular, high-quality content on a set schedule before you can see meaningful engagement taking place. Advertising Continue reading below It works - you'll start generating traffic and better quality leads if you stay the course. Once you start seeing an increase in traffic and leads, you can make the case for scaling content. To help you get started, I suggested creating a content calendar for Medium.