Decoration. Home staging: professional decorator. Expert in design of corporate and commercial spaces. Categorized in: design and architectureevery day we use all kinds of products, drinks, food, bathroom products, cosmetics, perfumes... And all of them are inside a different container, depending on their content. Well, these containers (boxes, bags, glass or plastic jars) is what is known as packaging design, that is, product packaging with a specific design. And, we see this from the simplest,

such as the tubes and boxes where the toothpaste goes, or the cartons and bottles of milk that we buy in the supermarket, to very elaborate designs, such as high-end perfumery, or e commerce photo editing service some types of bathroom products what is packaging design? Packaging design contains, protects, transports, informs and sells. If you want to give it a definition, packaging refers to everything that implies the protection of a product for its sale and distribution , that is, the containers, wrappers, and labels of any commercial product. Now, the concept of packaging is not merely functional, but its concept and most important part, from the definition of the term itself, is design .

Since if it were not for this, it would be a mere protective packaging, whose main concern would be mere functionality. But it is not like that, packaging design goes much further. From the point of view of marketing, design and communication, it is a letter of presentation of the product , so its primary objective is to capture the attention of the consumer and, thus, act as the means of communication with the consumer. That is why this presentation of the product will directly determine whether the product is successful or not. This goes beyond the quality of the product itself, no matter how good or superior it is compared to others or the